Steve Jobs: "So Don't Hold It Like That."
A guy walks into a doctor's office and says: "Doc, it hurts when I hold my arm up like this.
The doctor promptly replies: So don't hold your arm like that."
This is usually told as a joke.
When Steve Jobs said, "So don't hold it like that," he was referring to the iPhone 4 - and he was being quite serious.
Even the British are marveling at this "fix." In addition to not holding it "that way" - that is, like a left-handed person - you could always try duct taping the shiny, nice looking side.
Shorter Jobs: It's not the phone; it's you.
Plan C is to pay Apple $29 for its bumpers. That is, the customer must pay $29 to achieve the expected functionality of the product, on top of the product's list price. While using a case is common sense, products are generally expected to function as-is without having to pay more to the original seller.
The iPhone 4's features have kept demand sky-high throughout its worldwide launch. According to the New York Times, analysts and investors are not overly worried. Customers do not appear overly worried either.