Steve Jobs: "So Don't Hold It Like That."

Author: Jeremiah Bourque
Published: June 25, 2010 at 12:58 pm
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A guy walks into a doctor's office and says: "Doc, it hurts when I hold my arm up like this.

The doctor promptly replies: So don't hold your arm like that."

Problem solved.

This is usually told as a joke.

When Steve Jobs said, "So don't hold it like that," he was referring to the iPhone 4 - and he was being quite serious.

Even the British are marveling at this "fix." In addition to not holding it "that way" - that is, like a left-handed person - you could always try duct taping the shiny, nice looking side.

Shorter Jobs: It's not the phone; it's you.

Plan C is to pay Apple $29 for its bumpers. That is, the customer must pay $29 to achieve the expected functionality of the product, on top of the product's list price. While using a case is common sense, products are generally expected to function as-is without having to pay more to the original seller.

The iPhone 4's features have kept demand sky-high throughout its worldwide launch. According to the New York Times, analysts and investors are not overly worried. Customers do not appear overly worried either.

 
 

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Article Author: Jeremiah Bourque

Author of "Sun Tzu for the Modern Strategist" (http://www.myebook.com/index.php?option=ebook&id=25154). Professional Japanese and English language tutor. Former professional Japanese to English translator, culminating in translating the "Slayers" light novels (1 through 8) for TOKYOPOP. …

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