Texting While Driving Needs Market-Driven Solution
Hurray! AT&T CEO Randall Stephenson is asking investors to refrain from texting behind the wheel. His latest request was in New York on Wednesday where he spoke to hundreds of major investors.
Hurray! Stephenson and other telecommunications companies have stopped trying to derail legislation curbing distracted driving.
Hurray! Stephenson says more laws aren’t the answer.
Stephenson seems to acknowledge the human nature of the people using smartphones and driving cars. Creating laws to curb human nature will be difficult to enforce and probably won’t make much of a difference. Stephenson thinks that market-driven solutions will be more effective to change individual behavior. I agree.
People buy smartphones because they feel a strong need to be connected. Whether you or I agree that being connected 24/7 is actually necessary is irrelevant; the person texting and driving gets to make that call. So, if a person feels the need to be connected and drive a car at the same time, let’s make sure that technology supports him or her safely. It’s good business for everyone.
People don’t die needlessly
Centers for Disease Control and Prevention says, “Each day, more than 15 people are killed and more than 1,200 people are injured in crashes that were reported to involve a distracted driver.”
People don’t go to jail needlessly
“A Massachusetts teenager was sentenced Wednesday and sentenced to two years in prison and loss of his license for 15 years for causing a fatal crash by texting while driving.” NBC News
People satisfy needs
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“What’s the trigger? Sometimes it can be a free-floating sense of anxiety that you need to know what’s going on.” Kelly McGonigal, health psychologist, Stanford University