The Future of Smartphone Shopping
With over 50% of U.S. mobile subscribers owning smartphones, the other half of consumers will be shopping for their first smartphone experience.
According to the latest American Customer Satisfaction Index, there’s no place better to shop for a smartphone than the Apple Store.
With a score of 83 (out of 100), Apple is head and shoulders above the nearest competitors for customer satisfaction and service. So when will there be a level playing field to all consumers who want a better shopping experience?
With the iQmetrix solutions recently launched, smartphone shoppers will now be able to have the best of both worlds at mobile phone retailers in North America: an online experience during in-store shopping. iQmetrix, the leading provider of retail management software in North America, delivers the future of retail today. Click here for a demo.
Imagine walking into your local mobile phone store and having access to a large touchscreen that enables you to compare plans, smartphones, tablets and mobile apps while getting the best value for your purchase. Or imagine walking into your mobile phone retailer and being given an iPad to not only compare plans, but also look at dynamic interactive demos to experience your next smartphone before you buy it. 73% of shoppers prefer a touchscreen virtual interface in-store (instead of a sales rep) and 54% want a store that offers a combination of web-like and in-store experiences (source: Cisco 2011). The iQmetrix XQ solutions provide both.
“iQmetrix develops solutions that create an omni-channel shopping experience to empower retailers, while providing the consumer with consistent shopping experience across online, mobile and in-store channels,” said Christopher Krywulak, iQmetrix President and CEO. Three solutions underpin the ability of the mobile phone retailer to entertain, educate and guide consumers to what they really want:
- XQ Browse for iPad: a virtual product catalog that allows consumers to select a phone, rate plan, features, accessories and promotions via an in-store touchscreen or a handheld tablet (Apple iPad).
- XQ AppStream: a retail SaaS solution that enables consumers to display, demo and interact with mobile applications and to scan a QR code to download the app after purchasing a smartphone: one-stop shopping.
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