The Future of Smartphone Shopping - Page 2
The retailers have access to other features like PocketRQ inventory that allows staff to scan a smartphone code and verify in-stock inventory to more quickly satisfy each consumer’s needs. Mobile stores can also dynamically change electronic signage across all affiliated stores via their touchscreen displays to promote the best deals of the day or take advantage of instant seasonal promotions linked to specific holidays.
At CTIA last week, I had the privilege of using the touchscreen demo when I met with Anne Weiler, Vice President of Marketing at iQmetrix. “With over 15 million smartphones purchased through iQmetrix solutions, we are constantly improving interactive shopping features so we can deliver a superior customer experience,” stated Weiler. My experience of using a touchscreen to select and compare a few smartphones and features (Apple iPhone 4S, Samsung Galaxy S III, and Nokia Lumia) was so much fun that I didn’t want to leave the booth for my next appointment.
Will this match the Apple Store experience? Being an Apple fan myself, this is the closest I’ve seen that makes shopping fun again. The iQmetrix solutions will dramatically increase customer satisfaction because they’re fun, easy to use and interactive so what you see is what you get. The rules of the shopping game will change elsewhere. You can expect that other retailers (department, clothing, sports, etc.) will seek to exceed customer expectations by connecting shoppers with technology they already know to dazzle them to buy.