Tips for Mobile SEO
Right now, people are probably accessing your website using their mobile phones. If you’re thinking of considering these mobile users for your web asset as the next step, it’s also time to think about SEO opportunities.
In an interview with Lori Ulloa, our Senior Web Strategist and SEO Expert at R2integrated (the company that employs me, too), I uncovered some simple things any website owner needs to know to execute a web strategy that is both search and mobile optimized.
Lori Ulloa: Considering mobile users makes sense. According to a recent Pew Internet and Life study, 47% of all adult Americans report getting some local news and info on their cell phones or tablets. This suggests a growing need for mobile focused content. So, when considering your website user experience, the holistic approach would be to include a mobile strategy. One step further would be to consider how mobile users search for, process and share your mobile content as these things could all impact your search engine optimization strategy.
Technorati: If a website is accessible through a mobile browser, what else should a business do to make their content mobile-friendly?
Lori Ulloa: The following are SEO focused tips to consider when incorporating mobile into your web asset:
1. Consider the mobile user experience instead of just the mobile user. As we all know by now, user experience is king these days narrowly edging out previously recommended boat loads of content that limited user attention spans were never meant to process.
Create separate keywords for your mobile user experience. Use the Google Adwords keyword tool. To access mobile friendly keywords, expand the advanced options and select “All mobile devices,” “Mobile WAP devices” or “Mobile devices with full internet browsers” before starting your keyword research.
2. Consider the structure and build of your mobile content. You can use mobile browser detection to redirect users to a mobile version of your site. I recommend using a subdirectory structure (www.example.com/mobile) or handheld stylesheets (handheld.css and iPhone.css) to display mobile content to users. The primary reason for going against the subdomain herd (m.example.com, touch.example.com, etc.) and .mobi TLD structures would be link building.
If your mobile user experience is useful enough to link to and share, this is an opportunity for link building. Using the subdirectory approach maintains collective in-links by permitting links to a directory on your primary website. This simply means that if one user links to your main site and one user links to your mobile site, you now have two in-links rather than splitting the links up between different web assets. Although these links will not point to your homepage, Google encourages soliciting in-links to interior pages and a subdirectory would count as interior content.