Tips for Mobile SEO - Page 2

3. Create a mobile sitemap. This will apply when the build is separate from the main site. If using the subdirectory method, you will need to create a sitemap based on the mobile subdirectory. A sitemap will also work if you use more popular build methods such as a subdomain or .mobi. For more information on mobile sitemaps geared towards Google’s algorithm, read this article.

4. Consider an app only if you have something useful to offer. According to Pew Internet and Life, just 13% of all mobile device owners report having an app. This represents just 11% of the total adult population. This is commonly referred to as the app-gap.

5. Always track EVERYTHING. You can use Google Analytics to track your mobile visitors without creating a separate, filtered profile. You can get info such as those coming from mobile operating systems, mobile devices and even mobile carriers. If you do decide that an app is the right way to go, the Google Analytics for Mobile Apps SDKs make it easy for you to implement Google Analytics in your mobile apps.

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Article Author: Leslie Grandy

Leslie Grandy is the VP of Product & Design at Gerson Lehrman Group. Grandy, who was named one of the 15 most influential women in social media by Technorati in the 2010 State of the Blogosphere report, served recently as Chief Marketing Officer for R2integrated. …

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app marketing, app stores, apps, content optimization, iPhone, link building, mobile Internet, mobile marketing, mobile web, search, SEO, smartphone,

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