Topsy Offers a Real-time Social Search Experience

Author: Andrew Froehlich
Published: March 10, 2011 at 8:54 am

We all know that Google is the king of website search engines. But Google's weak spot as of late has been in the social network arena. From Buzz to Orkut, Google just can't seem to understand the social network market.

Google is also falling behind in the increasingly important social network search engine space to newcomer Topsy. Yes, Google is losing in the search market, albeit in a niche segment. But beating Google at anything search related should be taken seriously.

Topsy, a San Francisco-based company has just announced a new round of venture capital dollars, raising $15 million US for the real-time social search engine that has the current capacity to process over 1 million social networking documents (think Twitter posts) per second.

Topsy is a different take on Web searching that becomes much more fluid and fresh compared to standard search engines we're so accustomed to. With a Topsy search, you receive results that are minutes or even seconds old. If you are looking to check the real-time pulse for search keywords, Topsy is the place for you. According to Vipul Ved Prakash, Co-Founder and CEO of Topsy:

"The structure of the Internet continues to shift from collections of static Web documents to networks of people sharing information in real-time. This round of investment will let us expand on our scalable architecture that can ingest and mine massive amounts of social content so we can continue to establish Topsy as the next-generation platform for Web search and discovery."

Currently, Topsy is collecting and analyzing social graphs from Twitter but the company says they have the ability to collect data from other social networking sites including Facebook. But there are no current plans to do so.

The social networking search space is heating up and it will be interesting to see if the new kids can take a big bite out of Google's most precious market.


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Article Author: Andrew Froehlich

Andrew Froehlich is the President of West Gate Networks, a network and IT consulting firm based in Colorado. He has over 12 years of technology experience with 10 of those years focused on network, security and IP voice solutions. …

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