Traditional Phones are Unable to Compete in Sales with Smartphones

Author: Usman Zafar Paracha
Published: April 01, 2012 at 4:29 pm

Nielsen, a global information and media company, has reported that sales of smartphones are increasing more than the traditional cell phones.

The company has reported that nearly half of the mobile phone subscribers in U.S. have smartphones. They have shown that 49.7% of users own smartphones in February 2012 while 36% of mobile phone subscribers own smartphones in February 2011. Nearly two-third of the mobile phone buyers are the smartphone buyers in the last three months.

This increase in smartphone usage is attributed to the functions of smartphones that are nearer to computers.

In this era of smartphones, some people still "thinks about the mobile device as primarily a phone" for making calls, says Jonathan Carson, CEO of Digital at Nielsen.

"Some are 'glove-box users' who throw the mobile device into the glove box in the car in case of emergencies," he says.

Leading smartphone in the sale is Android OS device that comprises 48% of smartphone owners while 32.1% of smartphone owners have Apple’s iPhone. Blackberry represented 11.6% of the smartphone market.

"Effectively, a smartphone is starting to become a must-have purchase for Americans at all income levels," Carson says.


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Article Author: Usman Zafar Paracha

Usman Zafar Paracha has been blogging in science and technology for more than 6 years. He is CEO of Email: Twitter: @jeepakistan

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