Twitter Explores Brand Advertising with Influence - Page 2
Promoted Accounts
With Promoted Accounts, a marketer will be able to gauge a market. Twitter promotes and encourages the following through promotion of brand specific, hopefully verified, accounts, and those subscribers who recognize a specific image may follow for consideration of participation within a community of consumers or potential consumers of the brand. Promoted Accounts should be great for casting the net of influence. How many can you capture with one throw? The answer would provide a brand with visibility to market acceptance and feasibility.
Enhanced Profile Pages
The newest offering on the Twitter ad menu, Enhanced Profile Pages keep your message fresh. These pages should allow a user to linger on a brand direction. These Enhanced Profiles are completely public. Anyone can view them without joining or logging into Twitter, providing a brand with a web page interface promoting the image for a youthful, socially-endorsed leader on Twitter.
The opportunity to identify a brand, Twitter-enhanced, has thus far only been offered to 21 marketers. These major brands within their markets include names such as Coca-Cola, Nike, Disney, to name three, were given the advantage of new features like expanded headers and featured tweets.
Now, brand pages are going global, (maybe @Jack was traveling abroad for business purposes?), supposedly to those alliances who have committed to spending at least $25,000 on ad products with Twitter.
Pete Goold, Managing Director of Punch, an online PR agency, acknowledges "The data that seems set to become available in the coming months will add immense value to the Twitter platform, which already facilitates one to one interactions between brands and their audiences on an awareness and customer services level."
Twitter tweets brand-ability.
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