Vid.ly Killed the Video Puzzle – Interview with Jeff Malkin, President of Encoding.com
The year was 1981 when MTV and British New Wave group, The Buggles, proclaimed that video killed the radio star. That was just the beginning.
"Rewritten by machine and new technology, and now I understand the problems you can see." (Video Killed the Radio Star, The Buggles)*
Digital video was first introduced commercially in 1986 with the Sony D-1 format, a process that recorded an uncompressed standard definition component video signal in digital form. That system was eventually be replaced by more affordable solutions that used video compression. And over the next twenty-plus years, things got very confusing. This website provides a complete compendium of digital video formats and processes. That’s a half-day read that I’ll leave you to on your own.
What’s notable now is the shimmer of light that’s broken through the digital video cloud formation that's been a scrape of disparate industry platforms, standards, and solutions. In an interview with Technorati, Jeff Malkin, President of Encoding.com, talks about his company, its Vid.ly product, and what it’s done for the digital video publishing market. “We’re seeing a major trend with studios bringing so much long-form content online,” Jeff remarks, “All this content needs to be transcoded over and over again, and there are few in the world who have the capacity to do so.”
Offered through a flexible SaaS, Encoding.com’s robust encoding platform enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments. “We support all popular web and mobile formats through technology,” Jeff explains, “and when an end user presses play, the proper device is recognized.” That’s impressive.