WalkMe Walks Users Through Web Forms
WalkMe, a Tel Aviv based company which provides an app for publishers to literally 'walk' users through any task announced that it received funding from Mangrove Capital Partners. The funding allows the company to broaden it's marketing efforts and accelerate growth of it's unique service.
Details on the amount of funding were not available, but Dan Adika, CEO of WalkMe stated, "This funding from Mangrove means we can now jumpstart the marketing of our service. In just a few days since our launch, we have attracted more than 1,000 registered users."
Mangrove Capital Partners came across WalkMe by way of it's porfolio companies, who used the service with great success according to Michael Jackson, Partner at Mangrove Capital. "Mangrove Capital Partners invests in dozens of e-commerce and SaaS businesses," said Jackson, who was the former COO of Skype. "We invested in WalkMe's technology after seeing the benefits that their initial implementations already deliver to our portfolio companies. Every site, from the most optimized to the most complex, can benefit from their products. Reducing help desk cost and having more people successfully complete their task helps everyone."
The service works by using interactive balloon tips to highlight next steps of a process, key 'call-to-action' buttons or any other place on your site where you would like to add some extra information and/or tips to increase conversion rates and form submissions. The company also has a good video demonstrating how the application works here, and also embedded below. Application examples include bank transactions, e-shopping, site registrations, online bill payments and more. No technical experience is necessary, as WalkMe uses an easy drag and drop interface to create the menus and prompts.
WalkMe provides various levels of service including a free plan for smaller sites. To learn more about WalkMe you can visit them at http://www.walkme.com/