What's Green at SXSW

Author: Ed Valdez
Published: March 15, 2012 at 4:41 pm

SXSW LogoIf the buzz about SXSW in Austin is any indicator of its popularity, there may be more than 49,000 attendees who are challenged with what they need to reuse, recycle or renew. Yet despite the long lines among the dizzying array of music, film and interactive venues, there are a few notable green highlights at SXSW.

What’s Green Now:

The Green Zone, sponsored by Whole Foods Market, has transformed a parking lot at 7th and Red River St. to replenish attendees’ needs of water, food and energy. With free cell phone charging provided as a courtesy of Sol Design Lab’s Solar Pump, free Wi-Fi and free drinking water, the Green Zone is open through March 17th to SXSW attendees and to the public.

Solar pumpSXSW badge Recycling Program: After the attendees venture home, SXSW Eco has partnered with Austin Bergstrom International Airport to implement a new badge-pocket recycling program. Each ABIA security checkpoint will have large white boxes labeled “Recycle Your SXSW Badge Here.”

What’s Newly Green: Amiando, one of the leading ticketing tools worldwide, launched a green ticketing and event platform at SXSW Interactive. Not only is amiando’s online registration system completely paperless, amiando now allows delegates to buy CO2 certificates in order to compensate for their carbon dioxide emissions impact that is caused by their travel to and from the event. “Event production and attendee travelling make events a relevant contributor of greenhouse gas emissions. As the tool of choice for thousands of event organizers we see it as our responsibility to act environmentally thoughtful. Therefore we are very happy and proud to help both event organizers and delegates to reduce an event’s carbon footprint”, says Felix Haas, CEO of amiando.

Continued on the next page

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Article Author: Ed Valdez

As a mobile/wireless industry analyst, Ed Valdez leverages his MIT background to provide mobile tech insights on trends/culture. He is co-author of Samsung 3.0: Talent, Technology & Timing. @edvaldez8888.

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