Who's Protecting My Information in the Cloud?

Author: Leslie Grandy
Published: November 21, 2009 at 10:55 pm

I don't know about you, but I feel like practicing good password-hygiene is getting harder and harder these days. The more places I have accounts, and the more ways I might want to connect to my stuff, and my stuff with my friends, the more unique passwords I need to have to keep my personal things secure.I have been told as a consumer I should have a unique user name and password combination for each service just in case a hacker gets one, he or she doesn't have access to my all my data.

The Battle in the Cloud
I have also been cautious about allowing the linking of my identities across the various social networks, photo sharing sites, financial accounts and memberships I access. Every time Twitter or Facebook ask me if I wish to allow a new application to access my information, I feel my security lax.

But is my stuff where I really think it is? What's moving around between sites that "shake hands" isn't always clear to me, and I'm supposed to be a tech savvy buyer. Sure, there are privacy policies posted and I check the box on the page that says I've read them. But I'm going to admit right here and now that I haven't had the time or inclination to read them all. Lawyers often don't make entertaining writers. And some times, I'm in too much of a hurry buying that belated birthday gift that I don't even read the fine print about the return policy or back-order. So do I know who really has control of my content?

Who Do You Trust?

I know the answer is a resounding no, none of us really knows where the digital images, data tables, pointers and files that connect us to all our stuff really are. I reminded myself of this recently when I read about the launch of the Best Buy mIQ back up service. mIQ is built on the Dashwire platform, and Dashwire is providing that solution to Best Buy's customers under the Best Buy brand. But you don't have to have bought your phone at Best Buy or even be a Best Buy customer to use it. It made me wonder, is there a retailer I have the kind of relationship with where I'd be comfortable enough to entrust them to securely store and manage my personal accounts, memories, contacts, and relationships? Would I feel differently about a wireless operator, electronics manufacturer, or operating system vendor?

Continued on the next page

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Article Author: Leslie Grandy

Leslie Grandy is the VP of Product & Design at Gerson Lehrman Group. Grandy, who was named one of the 15 most influential women in social media by Technorati in the 2010 State of the Blogosphere report, served recently as Chief Marketing Officer for R2integrated. …

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