Why Google Doesn't Have to Worry About Facebook Putting it Out of Business
Tech Crunch recently had an article titled “How Facebook Can put Google Out of Business” and it’s a very well written argument that brought up great points. Make sure you read it so you have a good idea of what I’m talking about, because it only focused on one aspect of the companies and it’s interests.
When Google was founded in 1998 it quickly became the “go to” search engine. That same Google engine continues to be the number one go to website when it comes to searching for something online.
Yes, I will agree that many of the websites that spring up on Google results are irrelevant at times, it still doesn’t stop me, my neighbor, parents, or you from going to it when you are searching for something in specific.
Once you actually find what you are looking for, you are met with “sponsored” advertisements for your search criteria. But that’s not all, Google also tracks your cookies, so it “theoretically” knows what you have been searching for. In return, Google places advertisement on websites that it partners up with, this advertisement is relevant to what you have been searching for in the past and the websites primary topic.
The so call “Google Algorithm” it’s a “trade secret” that everyone has been trying to match. It goes out and scours the internet with billions of spider bots to find every single article hidden under every crack of the internet, and it brings it back to the search engine. It then provides you with what it “thinks” is the best result. That’s why we get so many irrelevant searchers. Now Google’s database has gotten so big, that many of these irrelevant searches have damaged it’s “advertisement” campaign. Advertisers continue to use Google, but not as much as they did in the past, but Google continues to be the number one advertisement company in the world.
When Facebook was founded in 2004 it began to gobble up a lot of the MySpace users, so many in fact that it caused MySpace to nearly go out of business. Then Facebook quickly soared to a massive proportion with almost 600 Million active users. This doesn’t mean anything to ordinary people like you or me, but in the business world, that’s a potential 600 Million customers.
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