Why Google Doesn't Have to Worry About Facebook Putting it Out of Business - Page 2
The advantage of using Facebook over Google is the fact that they don’t have a massive algorithm that tries to guess what you have been searching for. Instead, Facebook has access to your information, every time a user “likes” something; Facebook stores that information on the side and groups your account with millions of other accounts.
Advertisers now have the option to trigger a specific type of audience. Let’s say that a user “likes” Nike. Next time that Nike wants to open an advertisement campaign they get the chance to display their ad to only people that “like Nike” This goes with everything on Facebook, Target by age, gender, race, likes, relationship status and the list goes on and on.
Facebook is now so good at advertisement that Google’s CEO was on the news practically stating that he “screwed up on Facebook” that’s pretty big when it comes from one of the big four computer technology companies, Google, Facebook, Amazon, and Apple. It's better than what Facebook had to say about google when they went on the whole "Google Sucks" Campaign.
Regardless of how big Facebook has gotten though, Google really doesn’t have much to worry about. You see, Facebook advertisements are more like a sharp shooter deal, straight and to the point. While Google has a broad shotgun style advertisement campaigns that trigger a broader audience. Both have their advantages, Facebook saves money and time but has less audience because people need to know exactly what you are looking for, while Google might waste your money due to the broader audience but the audience might find your product easier.
That’s just on advertisement, they seem to be parallel each with their own “ups and downs” The main problem against Facebook , is that it doesn’t have a search engine capable of matching Google, they had to incorporate Bing as their search engine. Also, when you search something on Facebook, you really don’t see any relevant advertisement on the page.
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Now if both companies came together as partners, it could potentially create the biggest advertisement company in existence. Google understands the impact of “social media” and that’s why Google came up with the “Google +1” feature.