Why the iPad Mini Would Be a Missed Opportunity for an iPod Touch Refresh
As July progresses, bloggers big and small alike are clanging their pots and pans louder than previous months as one of the hottest (I hate that word, but let’s go with it) rumors picks up more steam. The iPad Mini, a reported seven-inch-ish tablet is said to be in the works. To many, it seems to make sense, especially to some bloggers who say seven is the future. Arch rivals Amazon and Google are making waves in the cozy-and-affordable seven-inch category to make believers out of their respective loyal customer bases. Truth be told, not everyone chooses to go home with an iPad, and that’s good news for any company who is not Apple.
However, money talks and tens of millions do rock an iPad. So many in fact, iPad is called out in the tablet category on key retail sites like Best Buy – and justifiably so. Apple has proven since 2010 that people will shell out $500 or more for a tablet and will look for it by name, not by product category, when hitting the web to buy. My question then – why would Apple bother to introduce an entry-level model when it has already proven it’s the Saks to Amazon and Google’s Sears? Going through with such a plan only validates Apple is actually concerned that seven-inch tablets will be the iPad’s undoing, or at least piss off its shareholders if it doesn’t react soon.
Before I move on, let’s get something straight – I’m no Apple apologist. I resisted the lure of the iPad for as long as I could before I was gifted one in May for my birthday and had no choice but to actively ignore my disdain for Apple cheerleaders so I could enjoy the nifty, easy-on-the-eyes simplicity of the iPad. Having been an owner of several Android phones, Android tablets, Windows Phones, and even the iPod Touch and iPhone 4, I’ve experienced the joys and pain of these radical platforms. I’m a professing tech whore, and I’d like to think my whoring has enabled me to be fair and rational when I speak of my conquests.Continued on the next page