Will Amazon Cloud Drive Make An Impact?
Amazon Cloud Player, have you seen this? Have you heard about this?
Amazon recently announced their own Cloud Drive technology that will allow Amazonians (Amazons?) to upload their own files to the cloud and access them via the web and also on Android phones. Pretty fancy stuff, right? Amazon has essentially beaten both Apple and Google to the streaming punch.
Google had announced their own music and media streaming service way back at a previous I/O conference, but unfortunately have nothing to show for it. I've heard whispers that they're having a bunch of trouble working with the music labels.
Amazon decided not to worry about that at all, they don't think they need permission! And should they? You're uploading your own music that you, in theory, own. Shouldn't you have the right to listen to that whenever and wherever you please? Why should Amazon have to pay labels for allowing the music buying public listen to their own music?
Apple has yet to announce their own streaming service and as of today still requires users to sync to their iTunes account on their home computer to get music onto it. You can buy music via their iOS apps, but you can only buy once. You'll have to pay again if you want to add it to another phone, iPad, etc. That doesn't sound like fun. Will Apple be able to announce a similar service and take the buzz away from Amazon?
Where does this leave Dropbox? If you noticed the Cloud Drive service allows you to upload files on top of regular music files. You can throw up your favorite Word documents if you so choose.
I'm a big fan of Dropbox and won't be leaving anytime soon. I was curious to know if Amazon would rival the service, but as of yet, it doesn't look like it. For instance, there is no iOS app. In a moment of sheer hilarity, when you open the Cloud Player website on an iPhone, it suggests you use Internet Explorer! I use Dropbox on iPhone all the time. I share a folder with my wife so that when we take pictures or videos of our son, we upload it to the folder so we have it backed up forever. It doesn't seem like that's in the cards for Amazon.
It remains to be seen just how many people are using the Cloud Drive/Player servers, but it will be very interesting to see how Google and Apple respond.