Your Move Bing: It’s Time to Attack Google
This joke from 9Gag.com is funny, in a way. But like with many good jokes, there’s some truth to it. Google is supposed to be just as neutral, just as fact-oriented as Wikipedia is. It is considered an institution, and we always trusted Google to do no evil, at least in search – and deliver the most relevant results to our searches, no matter what they are.
With Google’s recent changes to its search engine that have been received well and in most cases not-so-well in the major blogs, my opinion is that Google shows, once again, what I accused them of in my latest path/G+ comparison: a lack of patience. They incorporated G+ results in search. Whatever your search engine optimization efforts were up to now, set up a G+ account and you will have a thousand percent more effect than with all of the other activities combined.
This wouldn’t hurt so much if these results were… well, relevant. But G+ is far away from being an established social network where sharing content leads to a relevant news feed, at least for me and I bet for a billion other users, too. Especially with an asynchronous friending concept where anyone can add anyone, different from Facebook where both have to agree on a connection, I chose the people I follow much more carelessly. This means that my search results get diluted and are full of stuff that I am not looking for. If G+ had a good internal search, I knew I could go there if I wanted to see what my connections have to say about a certain topic. And yes, I know I can opt out of social search, but to be honest, that just proves to me that there is no hyper-genious super-algorythm that delivers the best (neutral), most relevant search results, but that I can have version 1 biased in this direction and version 2 biased in that direction. I would expect a search engine to be unbiased, though.
Continued on the next page
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