Cloud Computing's Impact on Film Making: Notice to Hollywood
It's exciting when a new cultural media revolution is being triggered, but though we are on its forefront we're not quite sure of its impact and can only imagine what it might be. That's what is happening in film industry. Cloud computing is enabling a revolution.
According to reports Sunnyvale, a Silicon Valley town, has birthed a new start-up, WeVideo. What's so smashing about WeVideo? It allows users within the cloud to edit and share their videos. What this means is that globally, patrons can work together to make a new film in a quick and dirty digital sharing. Think about it; no muss, no fuss about distribution. The film can take over Facebook or Twitter in minutes, because forever uploading times are toast.
Additionally, YouTube, the online video mover and shaker, has developed and launched its own cloud video-editing program. These two developments will most likely revolutionize how we relate to film. Such "cloud-borne applications redefine film as instantaneous, malleable, collaborative, and intimately impactful."
And you know the drill; when there's money to be made in an idea and someone "sees" it and "convinces" others, Hollywood is there tout suite. Everyone knows how YouTube has catapulted many unknowns to "celebrity" status. Well, YouTube's film capabilities will most likely do the same right? In fact it has already happened: a five-minute YouTube film has resulted in a major Hollywood deal. In the YouTube arena and now with the cloud video-editing program, anything is possible as Fede Alvarez discovered. He's the filmmaker who created the movie on the site and who was "picked up" by Hollywood.
“Spiderman" franchise's Godfather, Sam Rami, saw Alvarez’s short film and the dream of a lifetime has been realized for Alvarez. Based on that "showcase," Rami accepted Alvarez and invested in his talent by mentoring him and giving him an insider development package. Collaborating with a writer, Alvarez is shaping a full-length feature.
It appears that film is following in the footsteps of music industry notables like Justin Bieber and Kreayshawn who were both "realized" because of their self-created videos. These were "showcase" auditions for executives who "saw" and "convinced" others that Bieber and Kreayshawn were a "sure" thing as moneyrakers.
Well, the sky is the limit in cloud computing and if it can be conceived, which it can and will, and it has appeal, then the film industry will reap the benefits. Certainly, independent filmmakers will see this as a bonanza. The revolution has begun.