CloudNine Offers Free Wifi HotSpot Access
CloudNine Wireless, a subsidiary of CloudNine Media, announced yesterday that it will launch its premium WiFi advertising network for use in participating CloudNine locations, bringing more precise and better and deliverable attention to its High Impact Ad Network advertisers.
"What's great about CloudNine's format is that it allowed us to combine branding with direct response elements within a single campaign," says Julie Zhou, Marketing Manager for Hipmunk, a start-up travel search engine. Ms. Zhou is no stranger to CloudNine's advantages, she is the former Product Marketing Manager at Google Mobile. She continues, "I've been impressed with CloudNine during my time at Google and I look forward to the results CloudNine will deliver for Hipmunk in 2012."
CloudNine's idea for its Ad Network offers everything a mobile advertising campaign can achieve, since it creates free public access to users within a venue hosting the service, and a targeted and captive audience for marketers to gain exposure. The Ad Network promises to tailor ads to consumers according to venue, geography, user device, virtually any information on demographics available to marketers. The intent being to capture the audience in order to drive accurate brand awareness when consumers should be at their most receptive - before they browse, and when they are attentive.
This idea for ad placement comes as marketers are increasingly disgruntled over lesser performing internet banner ads. The benefits to use of the Ad Network deliver positive results in the aggregate:
retention - less distraction (for venue/host — counters the affects of "banner blindness" so venues reap the rewards of sponsorship)
recognition - better focus for interest (for advertiser or sponsor — advertising dollars well-spent)
precision - targeted interest (for consumer — free WiFi, and advertising with no bitter aftertaste)
Since its inception, CloudNine has hosted six million WiFi sessions per month in over 6000 trusted hotspots. Advertisers who participated in the pilot include Google, smartUSA, Old Spice, and Aer Lingus, not to mention, Santa and his PR staff; CloudNine's current promotion is with Google Earth and NORAD to let travelers track Santa this holiday season.
Keep your eyes peeled. If Santa doesn't come through for you, at least finding what you need is getting easier.