iTunes Match Fail, After UK Launch. May Strangle Again: On Alert!
Just like last month in the U.S. yesterday, UK Apple devotees were eagerly anticipating, holding in their breath for the event (maybe even Prince William and Kate). Then Cavoom! Apple Launched it's UK cloud music service iTunes Match. Then a few hours later? Caboom! Subscriptions closed.
What-up, UK? What-up Apple? US clients signed up for their yearly subscriptions over a month ago and things (so far) appear to be copacetic. The service is cool. You can backup your music to the iCloud, replace poorer quality tracks with better equivalents from iTunes and, the best, stream over your iPod, iPhone, iPad, Apple Air, any Apple device and actually up to 10 devices.
On the other hand, the UK launch has been a boondoggle. The service faced snafus from the outset and had to curtail salivating clients from signing up for £21.99 a year, stopping them from beginning the process of storing up to their limit: 25,000 songs in the iCloud.
As clients logged onto iTunes and tried to access the service, they were frustrated by error messages: "iTunes Match is temporarily not accepting new subscribers. Please check back later."
You would think that the launch of this prestigious, monumental service that has been described as a "defining moment for the music industry and its battle against piracy" because iTunes Match "seeks to generate money from those illicit downloads by giving users the chance to upload MP3s and other files that may have been downloaded via Bittorrent sites," would be ready to soar amongst and in its iCloud, instead of crashing in abashed ineptitude.
Well, silly humor attempt aside, commentary has suggested the service wasn’t actually prepared to go live yesterday. But then how did it? Well, bugger, it was a bug! The bug apparently allowed UK iTunes fans to sign up, "because they could." And of course, willy nilly, they were going to sign up, regardless. Do you blame them?Continued on the next page