Polycom Identifies Value of Unified Communication
One look at Polycom's website offers just a glimpse at the many ways business-level video conferencing and teleconferencing can be adapted into a mode for corporate communications, and with some of Polycom's new endeavors, the challenges of dedicated performance create possibility.
Polycom's CEO, Andrew Miller, calls it "visual communication," something which enables business to be mobile and productive, with technology which enhances the effort, and gives definable results through ROI (return on investment). He says that Polycom's direction for its future is to incorporate a newer definition of what it means to collaborate, "We want to reset the perception of what really lies underneath the actual componentry that people see and to extend our technology into the cloud and articulate a software vision of how that becomes a reality." While Polycom's perception is more hardware driven, the obvious result of having success in building its telepresence technology and business media phone systems, the key point here is that they are primarily a software company.
Says Mr. Miller in an InfoWorld interview, "the reality is that 85 percent of the technology that we develop is actually software," he adds, "part of [our strategy] is to change the market perception to understand what Polycom actually delivers and how software enables that technology. The other part of it is around our movement into the cloud and our movement as a company from premise-based to cloud-based technology."
Mr. Miller believes that, as we move toward business interests in the cloud, one of the ideas to acknowledge is that we will need to accommodate an increasingly visual component to our workday, "We really are at the tipping point of a visual society and we can feel that in our business today." Corporate success depends upon being able to accommodate every possible communication need employees might encounter. And with the idea that one of those needs might require a visual exchange, a video conferencing or visual communication-enabled conferencing system is something a well-structured communications and corporate IT department should encourage.
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