Sweden Freezes Out the Competition in Clean Sweep
The Swedish government supports the efforts of ten Swedish regions united to attract investors from major IT companies, starting with a pitch to Silicon Valley environmentalists. Invest Sweden is the Swedish government's promotional agency established to endorse the efforts of these ten regions united in efforts to 'green the cloud' by investing in Sweden's environmentally suitable location.
Sweden has inherently efficient environmental characteristics for maintaining inexpensive data storage centers. Clean energy, secure resources, year-round clean climate controlled facilities more easily maintained through a cooler climate with one of the most stable electricity grids in the world, combine to make Sweden a haven for cloud perpetuity.
“Cleaning up the cloud is a big challenge for IT companies – one of the fastest growing groups of energy consumers in the world," Tomas Sokolnicki, Manager of the Swedish Datacenter Initiative. And, according to Greenpeace estimates, data centers can consume up to 2% of global electricity, with rates increasing up to 12 % annually. Clean energy lightens the load.
The green cloud initiative starts with global efficiency. Invest Sweden forecasts cloudy with a chance of participation.