There's a Rypple in the Water: Living Social's Success with Social HR
Last year we reported Sales Force.com's acquisition of Rypple, a human resources solution that offers real-time feedback, coaching and recognition within a social network. I caught the presentation of a fresh Rypple case study at a traveling CloudForce event in San Francisco last week.
Rypple, originally founded in 2008 as a performance management firm, describes itself as social software that makes feedback easy and fun. They take pride that their software was built around people, not process, making it more inviting to teams actually get things done. One might consider it as extremely efficient HR, where "managers don’t waste time, people get the useful feedback that they want."
Rypple is a tool that makes the employee review process "social" and continual. It links employees to corporate projects and objectives. Think project management software meets SharePoint delivered as a service. Rypple is all about recognition as a means for teams to work, learn, and adapt faster.
LivingSocial Making Waves with SalesForce.com’s Rypple
Ask Jennifer Trzepacz, VP of Human Resources for Living Social, and she would say the same things about Rypple. "It's not often you see people singing about HR," she tells the audience who'd seen a video clip of that very activity.
Launched merely two months after contracted, Living Social's HR went social with Rypple. Features of the roll-out included things like "Loops," used for gathering and requesting feedback. "Thanks" and "badges" were deployed as part of the virtual currency of giving feedback. Milestones and goals were set across the company, for both social goals and individual objectives.
The environment and culture of D.C.-based Living Social is very much, as Trzepacz describes, about being, "Fun, whimsical, social and local; about food, fun and experiences..." The software was launched internally with a campaign entitled, “There’s a Rypple in the Water. Will You Be Ready?” The emphasis was a lot about collaboration and transparency. "This is as much about the culture as well as our brand," said Trzepacz.
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