2012 Should Be Another Banner Year for HD
2011 was another phenomenal year for high definition technology. Led by strong sales by both HD televisions and Blu-ray movies, the American consumer has long ago bought into the clear advantages of high-def entertainment.
Just how good of a year was 2011 for HD? Consider this: Blu-ray disc sales in the United States are expected to hit somewhere around 115 Million units after a final tally of 85 Million in 2010. A couple of key releases drove a majority of the growth – including the long-awaited release of the Star Wars films in the Blu-ray format. Star Wars: The Complete Saga, set Blu-ray sales records including a whopping $38 Million in sales the very first week.
Also setting the pace has been the sale of HD televisions – particularly flat-screen LCD sets. Spurred by rapidly dropping prices, sales are up almost 48%, according to NPD. While the China and other parts of the world are quickly adopting 3D-HD technology, North Americans are opting to upgrade to larger, cheaper HD sets and also buying their second or third HD screen.
If 2012 is going to be another huge year for HD growth, where will it come from? Here’s our predictions on how HD will continue its upward trend as the entertainment choice.
1. Cheaper, Larger Screens Still Rule The Day: The U.S. driving much of HD television sales around the world. As prices fall, Americans craving for the biggest screen possible will continue. Like 2010, they’ll enjoy falling prices and will upgrade to larger screens and 3D will continue to grow slowly in the U.S. The numbers will continue to jump as Americans add multiple screens in their homes.Continued on the next page