4 New Reasons Why Siri Really is a Google Mobile Killer
Apple launched its Apple 4S iPhone some three weeks ago and there has been intense discussion about the Siri application that it uses. This is voice technology coupled with artificial intelligence and some find it very impressive. Surprisingly Google at the most senior level has downplayed its importance. Informed opinion has supported both points of view. Here we will discuss why Siri really is a Google killer.
Forbes has come down on both sides of the fence, and it is interesting to note the reasons they give for their contradictory assertions. I believe they have missed some fundamental considerations that influence how a company like Google operates.
Forbes First Says Siri Is A Google Killer
Eric Jackson, a Forbes contributor, on October 28 had the following 6 reasons why Siri is a Google killer:
- Siri works.
- Siri has personality.
- Siri is hard to copy.
- Siri helps own the customer experience for Apple.
- Siri will vastly improve in the next 2 years based on all the data it’s amassing.
- When Siri opens up its API to 3rd party developers, this thing’s growth and adoption will go ballistic.
That was all on October 28.
Forbes Says Siri Is Not A Google Killer
Now on November 7, another Forbes contributor, David Coursey, takes the contrary view. He has 5 reasons for his view and another factor that he hesitated to list as a 6th reason.
- Apple almost certainly will not license Siri to other smartphone manufacturers.
- Android has proven that “good enough” sells.
- Siri may be hard to sell across wide demographic groups.
- Google already knows what people need help with and should have as much data as it needs to launch a smarter — at least in terms of data — Siri than Siri.
- Google searches and Siri functionality only overlap a bit at the moment.
If he had had a 6th reason that would have reflected his concerns on how Apple will use Siri to drive revenue from search and location-based advertising.
Continued on the next page
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