4 New Reasons Why Siri Really is a Google Mobile Killer - Page 2
Why Forbes Is Wrong Both Times
I believe that both of the two Forbes contributors have some valid points, but both are wrong. Clearly Siri cannot be a Google killer, given the size that Google has attained as a major corporate titan. On the other hand Google clearly believes that the mobile Internet is where the lion's share of future economic activity will go. I believe that Apple might well steal a march on Google in this important sector for the following four reasons:
- Google Is A Product-Driven Company
- Google Thinks Apple Is Wrong
- Google Is Proud
- Smart Phones Should Use Voice Input Not Finger Swipes
Google Is A Product-Driven Company
Companies take decisions based on the strategic mind set. Google is in some ways like Microsoft and is a product-driven company rather than the converse which is a customer-centric company. Product-driven companies work hard to produce the best products of which they are capable. Of course that includes them performing well for users, but it is often their own interpretation of what users want (or sometimes what will be sufficient to keep users happy). A customer-centric company on the other hand goes to great pains to to see the products and services through the eyes of their potential customers. Potential customers must find the product service package is a real fit for their key needs. As some might say, the customer is the boss.
Google Thinks Apple Is Wrong
The Senior Vice President for Google Mobile, Andy Rubin, is publicly on record with his view that the Siri approach is wrongheaded. Phones should merely be devices through which you communicate with other human beings. They should not be artificial intelligences which will try to provide personal assistance.
Google Is Proud Google has every reason to be proud of its achievements over the years. It has produced some amazing technology and resources and clearly has extremely intelligent people. Such people should always be careful not to be tripped up by what Edward de Bono called the Intelligence Trap. The brightest ideas may go unchallenged because others are reluctant to get into debates with their very smart proponents, when they might possibly lose such debates.Continued on the next page