Android Shows Gain in Smartphone Market for Q3 2011
A number that we don't often discuss is the amount of Feature phone users versus smartphone users in the U.S. Believe it or not, but the latest report from Nielsen shows that 57% of cell phone users in the states are still using Feature Phones! It seems hard to imagine considering all we ever hear about is smartphone this, iPhone that. Maybe it's because 57% of the U.S. is embarrassed to show their feature phone, so we don't see them as much anymore.
All that said however, Android is the smartphone OS with the most share, as was also sourced by Millennial Media's report last week. Android climbed to 43% of the smartphone share, while Apple's iOS stayed at 28%. BlackBerry devices fell to 18% as did Windows Mobile/Phone 7 to 7%. The Other category is made up of HP's WebOS, and Nokia's Symbian at 4%.
Apple's 28% of the smartphone mix also means they have top spot for most popular vendor/manufacturer of smartphones, as Android is made up of many different manufacturers and devices.
The image above illustrates the age mix of smartphones, showing that the most popular age group who own smartphones is ages 25 - 34, of whom 62% of that group have a smartphone. The least popular group for smartphone ownership is ages 65+ with 18% owning a smartphone, but I'm sure we already had an idea of that stat.
Source - Nielsen
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