Apple’s Siri Not Up to Snuff, Says Piper Jaffray

Author: Usman Zafar Paracha
Published: July 01, 2012 at 10:58 am
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Siri, Personal Assistant on iPhone 4S, by Apple Inc. is not up to the mark, as reported by Piper Jaffray, the Minneapolis-based investment bank.

The report showed that Siri was able to resolve requests 62% of the times, on a loud street, out of 1,600 common searches. In a silent place the online assistant was able to work accurately 68% of of the time. Siri has been graded “D” for accuracy by Jaffray; however, it can perform better if more features are added.

“You’re playing the lottery when you’re using Siri,” said Gene Munster, the Piper Jaffray analyst who conducted the study. “They have a plan to be more competitive, but it’s going to take a couple of years.”

According to the report, Siri accurately deciphered 83% of the user’s sayings on the street and 89% in an area with a low level of noise.

“Apple right now gets a ‘B’ in comprehension and a ‘D’ in accuracy,” Munster said. “There’s a big difference between comprehension and her actually doing what you want her to do.”

The company has spent a huge amount on the new feature in iPhone, but customers complained as time passed. According to Bloomberg, one group of people has even filed “a class-action suit” against the company for false advertising; however, the company has responded that it has not falsely advertised Siri's abilities.

This month, Apple co-founder Steve Wozniak said that Siri is going down since the day Apple bought Siri in 2010. He was very disappointed with the present work of Siri.

"It still had a lot of those problems, but it should be smart enough to look at the words you say and know what you're asking," he said.

But Wozniak is still optimistic about the future of the Siri.

"I'm really disappointed, but it is still a mark to where the future is," he said. "I think that voice recognition on all the platforms is going to get better, better, better at putting together complete sentences and phrases, and you know, what did a human really mean."

Munster reported in a note to clients, "With the iOS 6 release in the fall, we expect Siri to improve meaningfully while reducing its reliance on Google from 60% to 48%."

Source: Bloomberg

Image Credit: Oli Scarff/GETTY IMAGES

 
 

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Article Author: Usman Zafar Paracha

Usman Zafar Paracha has been blogging in science and technology for more than 6 years. He is CEO of SayPeople.com. Email: uzparacha@yahoo.com Twitter: @jeepakistan

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