Canadians Need to Back Blackberry!
I had somewhat of an epiphany about Research In Motion (RIM) while speaking with a colleague of mine today. What he said compelled me to write this very article. He said; “It saddens me that Canadians are choosing to not stand behind one of the most innovative companies we have ever had. We should be helping them in their time of difficulty instead of abandoning them. It is true, they have had a bit of misfortune lately, but it does not even compare to what they have provided in terms of technological advances for this country thus far. In doing so, we are opening the doors for other countries to come along and take the technologies away from us.”
It made me think about our responsibilities as a country to protect our businesses and the innovations that we create.
Perhaps you may be wondering what exactly is RIM? For those of you who do not know, RIM is the name of the company and creators behind of one of the most famous smart phones on the planet. It is commonly referred to as “The Blackberry.”
Whether or not The Blackberry is the best smart phone will be debated for quite some time. I do not wish to debate, only suffice to say; “I think for business at least, blackberry is the most effective; simply because of its' email functionality and integrated security.”
What concerns me the most is when a company has one moment of weakness, people act too quickly to judge.
Perhaps social media marketing can be somewhat at fault here; gossip can spread like wildfire and it does greatly influence public opinion. The flip side; social media is also an effective strategy for marketing those very same products.
In a recent situation, panic ensued on the social media networks when customers apparently lost vital service hours when the blackberry phone service was shutdown unexpectedly. It was a terrible situation that has been in my opinion hugely exaggerated. People lost faith in the company and some companies blamed RIM for huge losses in sales and other such instances.Continued on the next page