Chrome, Nexus S and using Phones to Map a Country
This week has seen Google take a break from its petty battles with Facebook and get back to some real business. The launch of the Nexus S is a rare thing in the current mobile climate in that it has actually got a jump start on Apple with some inventive near field communications hardware (NFC) which not only allows users to read smart objects like movie posters but also to send information back. This opens up a whole new realm in mCommerce where the mobile itself can be used as a primary payment system—we'll soon be scanning our phones over the checkout in our local supermarkets for example.
Needless to say, the next iPhone will incorporate the same technology but Google and the Android platform as a whole seem to be gaining market share at an impressive rate. This brings us along neatly to the development of Chrome OS, with Sundar Pichai at Google confident that the new software “could change the computing landscape”. Google is betting hard on Cloud computing and who can blame them? It is an entirely logical progression as computer users migrate to tablet and netbook devices—but the big question around the Cloud remains: “what happens when the server dies?”
As far as I can tell, Mobile remains the big target and social search shouldn't be too far behind. A recent study led by researchers at MIT actually traced over 12 Billion phone calls to map out a social map of the United Kingdom to investigate how different people and regions were communicating with each other. So that's it: Social, Mobile, Cloud computing—the three reasons why backing Google is (nearly always) a good idea.
Let's wait and see what Facebook, Apple, and Microsoft have to say about that.