First Logitech Revue Google TV Was "Big Mistake," says Logitech CEO
With Apple TV boxes at approximately $100 everywhere now, it's would be a tough sell for anyone to want a Google TV product costing $300 that has little support and innovation since it's launch. That is one of the issues facing Logitech right now — whether to continue manufacturing the $300 Logitech Revue Google TV set tops, or whether to cut their losses and move on.
Logitech CEO Guerrino De Luca stated at the company's Analyst and Investor Day that Logitech now has "no plans to introduce another box to replace Revue" after showing that Logitech took a hard $100 million loss from manufacturing too many Revue devices last year, mistakenly thinking that they would fly off store shelves at launch in Q4 2010.
De Luca had the following to say as well on Logitech's position;
"To make the long story short, we thought we had invented [sliced] bread, the integration of television and Internet is inevitable. But the idea that it would happen overnight in Christmas 2010 was very misguided and that also cost us dearly. [Logitech] just built a lot because we expected everybody to line up for Christmas and buy these boxes [for] $300. That was a big mistake. Google TV has the potential to completely disrupt the living room..."You could liken the Logitech Revue Google TV box to the failed launch of the Sega Dreamcast gaming console. It's an awesome idea, and an awesome device, but with little support or added features after launch, the only people wanting to keep it are the hardcore fans.
Source - The Verge
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