Google’s GoMo Helps Businesses Go Mobile
Google’s at it again, bringing new products to market to help local businesses with GoMo. With so many users on smartphones these days, having a mobile presence is essential for any small or local business.
Thanks to Google, a local business can use a new online device called GoMo to see what their current local business website looks like on Smartphones. GoMo also helps you identify how to make your site more mobile friendly.
According to a Gartner 2010 study, by 2013 most of America’s population will be using smartphones for web purposes instead of PCs. Thus, local businesses should strongly consider making their websites mobile compatible. Even though smartphone users are able to search for your website and bring it up on their phone doesn’t mean its mobile friendly. Making your site mobile friendly will attract more customers who are on-the-go and in need of your business.
With today’s technology, and being able to search online from just about anywhere with a smartphone, users will be expecting the websites they visit on their PC to be just as user friendly when on their smartphone. According to information provided by Compuware in “What Users Want from Mobile”, those who use smartphones are found to connect with local businesses more than other businesses that don’t have a mobile friendly website. Also according to researchers, users who are unable to view a certain business’s webpage via their Smartphone are more likely to not recommend the business to another person while also choosing to not visit the business themselves.
If you have a local business and a website for your business, then mobilize your site, or at least do a test run to see how mobile friendly your business website is. GoMo allows users to enter their website’s URL into something Google calls a Gomometer. There are no costs, so there’s no excuse. Business owners can easily see how their website currently looks on a Smartphone. And after it shows you what the site would look like, it will give you a report and recommendations on how to better your site so it’s more mobile friendly.
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