iAd Production Beginner's Guide
If you're an advertiser who's dying to show off your product or brand on iPhones, iPads, and iPod touches, check out the iAd Production Beginner's Guide, by Ben Collier. This book will help you learn how to create killer interactive ads iOS users can really play with, using the program iAd Producer. I liked and enjoyed this book very much, and I find iAd Producer a fun program.
However, I hope Ben Collier writes a new book about this program, because Apple just released iAd Producer 2.1. This book came out almost two months before iAd Producer 2.1 did, so it refers to an earlier version of the program. Because iAd Producer 2.1 has gone through changes, some of the lessons in the book have to be done differently than the book describes. I found this out the hard way when I did them. I figured out how to do these lessons using iAd Producer 2.1. iAd Producer can be downloaded from the iOS Developer Center. You must join the iOS Developer Program in order to get this program. You must also have a desktop Mac running Mac OS X 10.7.3 (Lion) or later.