Indian Players Are Ready to Challenge Big Shots
Indian mobile phone manufactures are again ready to challenge big shots like Apple and Samsung. After creating a successful market space in mobile handset, Indian mobile phone manufactures are gearing up for the tablet era.
In the past two years, small and medium mobile phone makers have covered a big part (around 40 percent) of market share in India. They have created threats to leaders like Nokia and Samsung. Mainly in small cities and towns, domestic companies are performing well. The USP of their success is very simple—low cost and more features. Companies like Micromax, G'Five, Zen, Lava, Olive are the new options for Indian customers in mobile stores.
Now, they all are set to launch their tablets. Most of them are considering Android as a base platform. They are again working on the same strategy—less cost and more features.
G'Five, an Indian domestic company, is ready to launch their tablet in April. As news releases say, the company is coming out with three models. Two of them are based on Android and the other is on Windows. The tablets will be available with seven- or 10-inch screens. And, as the company's managing director claims in the press, they will cost only Rs 10,000 for tablet. Similarly, another Indian mobile handset manufacturer, Lava, is launching their tablet in September this year. Lava's tablet will be based on Android and it will be priced between Rs 15,000 to 20,000. Zen Mobile, a domestic mobile phone maker, will launch their tablet in April and it will be priced around Rs 20,000. Olive, which launched the first tablet computer as a domestic maker last year, is launching their tablet, OlivePad, with an upgraded version. It will cost around Rs 23,000.Continued on the next page