Microsoft Smartphones Really Should Sell Better

Author: Barry Welford
Published: October 10, 2011 at 2:42 pm

A rose by any other name ... When you think of smartphones, what name comes to mind: undoubtedly iPhone. OK what's the second name that comes to mind: probably Android. What would be your third choice: probably not Windows Phone.

Of course if you live in a Microsoft culture, you may well assume that merely attaching the word Windows to that simple word Phone will get everyone's attention. Certainly the website for the Windows Phone looks appealing with its promise of Easier sharing, smarter apps, and a better web. It seems to suggest that its USP is:

Only Windows Phone has a People Hub with one-touch access to Facebook, Twitter, and LinkedIn, so you'll always be in the loop. Skim the latest posts and pictures from your friends. Dial, text, or IM your contacts, one at a time or in groups. Or use the Me card to post your status, see who's writing on your Wall, or change your profile pictures, right from your phone.

Perhaps the message is not getting out given today's headline: Windows Phone chief dumps on iPhone, Android. Andy Lees, president of Microsoft's Windows Phone division, thinks that Apple missed an opportunity with the iPhone 4S. He asserts that Mango-enabled Windows Phone devices give consumers more choices of hardware than the iPhone 4S.

Consumers are taking a different view. This morning, Apple announced that it logged 1 million preorders for the iPhone 4S in the first 24 hours it was on sale. That compares with Microsoft's annual proxy statement last week to the Securities and Exchange Commission which mentioned "lower than expected initial sales of Windows Phone 7." CEO Steve Ballmer had given a similar report to the company's financial analyst meeting in September: Sales are less than they had hoped for the first year.

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Article Author: Barry Welford

Barry Welford is an Internet Marketing Coach and frequent author based in Langley BC, Canada. His interests are many and varied but include thinking and creativity, the explosive growth of cloud computing and the intriguing evolution of the mobile …

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