Mobile HD is Becoming Standard for American Consumer
While consumers enjoy high definition technology in their home on flat screen LCD panel displays, perhaps the biggest frontier now emerging is that of mobile HD.
The explosive growth of smartphones worldwide is driving innovation on the handset at a record pace. Today, most high-to-mid end devices have the ability to play and record video in at least 720p HD. Increasingly these devices enable full HD (1080p) recording and playback.
As of July 2011, nearly one-third of Americans use a smartphone, according to a report by the Pew Internet & American Life Project, from Pew Research. The data further shows over 40% of adults in the US use a smartphone. It’s expected over half of all mobile phones in the US will be smartphones by 2014.
With that massive growth in the use of these devices – particularly Apple iPhones and Android operating system devices – the use of, and need for, mobile video has increased. Because these new devices are so advanced and the technology is improving drastically each year, HD video has come to the mobile device in a big way. In fact, Apple’s new iPhone 4S and the hot LG Nitro HD Android phone (available on AT&T) phone both have powerhouse cameras capable of shooting 1080p video with a 720p HD playback and display on the device.
The cameras on these devices are getting so good, even musicians and film directors are shooting full projects on a mobile phone. A great example of this is the band Flakjakt who shot the first-ever full music video on the iPhone 4Continued on the next page