Old School Goes New School: NEJM Launches iPad App
What do you get when you combine a 200-year old medical journal and the leading tablet on the market?
Answer: The New England Journal of Medicine's (NEJM) iPad Edition.
NEJM, celebrating 200 years in 2012, is the oldest, continually published medical periodical, and one of the most trusted names in medicine. The NEJM iPad Edition provides access to all of the original research, review articles and editorial opinion in the print edition as well as providing users the ability to store downloaded issues in their personal library, take, save and e-mail notes on articles. The app also includes social sharing features. The NEJM iPad Edition also includes audio summaries of weekly issues, as well as audio reads of Clinical Practice articles.
All current print subscribers receive free access to NEJM issues in the iPad app and non-subscribers can download a free sample issue, with single issues or monthly subscriptions available for download through the app store.
From within the app, app-only subscriptions to the NEJM iPad Edition are available for $14.99 per month, and single issues are available for purchase for $5.99. App-only subscriptions do not include access to NEJM.org.
“We are pleased to offer this additional value to individual NEJM subscribers and to provide a new offering for non-subscribers,” says NEJM publisher Thomas J. Easley. “As physicians and other medical professionals change the way they engage with clinical and research content, we are available to them on multiple platforms, and are optimizing our own properties for the mobile web. This new app takes advantage of the iPad technology to deliver a truly enhanced reading experience.”
The NEJM iPad Edition joins the iPhone apps - NEJM This Week, NEJM Image Challenge, NEJM CareerCenter - all available in the iTunes App Store.
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