RIM Blackberry Releases "BBM Music"
My first reaction to news of Blackberry’s new music service (US, UK, CA) was, “This will only last until Spotify comes to Blackberry.” That may or may not be true, but after reading the specs and features includes in BBM Music, I’m not terribly impressed. Seems like RIM just can’t get ahead of the game and remains a follower. The big feature is BBM integration: the ability to share songs with your BBM friends. The app was developed by Omnifone, creator of music services for Sony & HP.
BBM chose a library of music based on their customer base. Will this mean classical music for mature CEOs and hip hop for young tween/teen texters? Hopefully we’ll be able to stream both Miley Cyrus and Michael Buble from the same library. Blackberry is relying on the its users to share music with others and spread the joy of discovering new artists to power the new music service.
BBM Music will offer free trials, but will charge a fee once users build up a circle of friends. Monthly subscriptions will cost $4.99 for a measly 50 songs. Not quite sure what limits the “access to 50 songs” actually impose, but if it means we can only listen to 50 songs at a time with the ability to change 25 per month, that’s very unsatisfactory and will get boring quickly. Maybe BBM will pick up my music?
*Please note that I am not a Blackberry user. My most in-depth experience was watching a past partner become a die-hard Blackberry user and fan, so I can only comment from an objective perspective. (and rhyme!)
I’ve listed a brief set of pros and cons for the new service. Please leave additional info in the comments!
- Ability to share music with friends
- Stream music on the go
- 10 million song library (Omnifone)
- 50 songs?!
- Late in the game
- Can only change songs once a month