RIM Counters Competitors With App-eal To Developers
In an effort to remain competitive within the confines of an OS application developer's niche, the makers of Blackberry handheld mobile devices have introduced a new BBX operating system which now includes new developer friendly programming tools like HTML5, in hopes that it might encourage Silicon Valley app developers to take notice and allow it to compete within the highly intuitive world of touchscreen mobility.
Alec Saunders, the new head of developer relations for RIM, insists that his developer team, having been established at RIM's corporate headquarters in Waterloo, Ontario, confides he will need “a team on the ground ... in Silicon Valley, going to developer events and meeting with developers all the time." He explains, “There’s a giant perception gap. Nobody is telling our story and even we weren’t telling our story.”
The story, according to Kunal Gupta, CEO of Polar Mobile, a Toronto-based developer of publishing apps for magazines, as reported in an article from BusinessWeek, is that, “RIM provided a clear vision for the future of their development platform. It’s the right approach to build excitement.”
The more mainstream, higher-end, fun and friendly, iPhone, and Google's rendition, the Android, accommodate a market which lends itself to constant activity and interaction through a plethora of apps, location-direct information, and "briefcase" aptitude, for those who require the most current developer interpretations, and wider variety of interests. This market is in direct contrast to RIM's less demanding, blinking light notification system, which addresses a more professional, priority-minded user. Although Blackberry may be losing ground in direct comparison to Apple's iPhone and Google's Android, Blackberry has been the lighter-weight, heavy-hitter in an active professional's arsenal. Along with the ability to provide a streamlined, less obvious app inventory through its Blackberry App World, it has easily managed the opposition with its simplicity and ease of use, in a compact, business-like design.