Want To Know What The Next Generation of Apps Will Be Like? Talk to Siri

Author: Jim Haughwout
Published: October 31, 2011 at 6:14 am
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A lot of people asked me why I upgraded to the iPhone 4S. The reason I gave—before I upgraded—was to get its new 8-megapixel camera. However, the reason I would now give—after I upgraded—is to get Siri.

It is really easy to think of Siri as a “toy”, something that lets you perform a few simple “parlor tricks” with your voice (instead of you fingers). It’s not. In reality, Siri a huge step forward into the world of the next generation of Post-PC Era interface. I know, this statement sounds a little over-blown and buzz-wordy. However, it’s rather clear if you step back and look at the trends in computing that have developed since the introduction of the iPhone in 2007:

The iPhone: Life Is Integrated

While the iPhone was not the first integrated smartphone (or even the first capacitive touch phone), it was the first smartphone that made integration “of everything” easy and intuitive. You could manage your phone calls, contact lists, texting, email, web browsing, navigation, picture and photo albums in one simple, intuitive device—using the best tool known to man: your fingers. Better yet, the iPhone recognized that life always offers new opportunities. It enabled you to add new capabilities (i.e., Apps) created by others just as easily as you would add songs to your music library.

The changes since the iPhone’s introduction have been enormous. Smartphone growth since 2007 has outpaced growth of the Internet, TV or radio. Capacitive touch interfaces are now mainstream (well beyond iOS). App Stores are not just exploding, they are becoming the mainstream way to get software.

The iPad: Life Is Beyond the PC

This success of the iPhone paved the way to the iPad, the first mainstream market capacitive touch tablet. While many tablets were launched before the iPad, none of them became “must have” ubiquitous devices. The impact of the iPad has been even larger than that of the iPhone. It has heralded talk of a new Post-PC Era. It had grown even faster than iPad. Competitors have released over 100 products—in less than two years—to compete with it. A whole new generation of touch-based apps have been created to tap this grow, from industries as diverse as startups to old media to medicine.

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Article Author: Jim Haughwout

Jim Haughwout (pronounced “how-it”) is passionate about creating tech that changes how people live and work. He is the SVP of Engineering & Operations at CustomMade (a Google Ventures portfolio company) and a General Partner at Oulixeus Ltd. …

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