What's Not In The iPad?

Author: Leslie Grandy
Published: January 28, 2010 at 6:48 am
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Is there anything missing from the iPad? For loyal Apple fans who didn't get to put their hands on the new gadget after today's unveiling, that was the big question. Is there a reason not to buy this product?

Although the sleek new device announced today is not available, social media is already buzzing about missed expectations and opportunities squandered. The financial markets always anticipate a letdown when Steve Jobs, the company’s favorite presenter, walks on stage and today was no exception. Just after 10AM Pacific time, Apple’s stock (AAPL) took a tumble below $200, although it closed at nearly $208.

Most notably absent from the portable device was a camera. One of the main complaints iPod Touch users have had is the lack of camera, and Jobs’ demo of the amazing photo application on the iPad only served to highlight this missing component. One Apple fan, @itshenry, wrote, “iWish they had iAdded an iSight.”

Another loyal Apple user posted his disappointment with Apple’s continued lack of flash support, @markhall pointed out, “You can’t claim it’s great for browsing and not support Flash.”

Other add-ons many had hoped to be featured but were never shown are; expandable memory, USB ports, multi-tasking, a multi-user interface for shared usage and a better media management experience to improve on the Apple TV product, a less popular member of the Apple family.

On the services side of the equation, the most noticeably missing, but rumored, feature of the iPad was an announced partnership with Verizon, which has long been expected to sell the iPhone, but which requires support for its CDMA network. Although the iPad will be sold unlocked, without a version that supports CDMA, Verizon’s customers will only be able to use the Wi-Fi versions of the new tablet.

 
 

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Article Author: Leslie Grandy

Leslie Grandy is the VP of Product & Design at Gerson Lehrman Group. Grandy, who was named one of the 15 most influential women in social media by Technorati in the 2010 State of the Blogosphere report, served recently as Chief Marketing Officer for R2integrated. …

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