Feature: Apple's iPad

Why Zagg May Zig: The Magic of Moshi

Author: Ed Valdez
Published: May 27, 2012 at 6:02 am
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Moshi iVisor for iPhoneWhat is the top-rated iPhone 4S screen protector in the Apple Store today? It’s the black-framed iVisor™ by Moshi (with a five star rating). Surprised? If you’ve recently checked the Apple Store, Moshi has the highest-rated iPhone accessory. There are no Zagg products sold there. In addition, the iPhone4S iVisor XT and the iPad iVisor AG are fast becoming the screen protectors of choice within AT&T-owned stores because many of them have started to clear out in-store inventory of Zagg’s invisibleShield™ in favor of the Moshi iVisors and AT&T-branded screen protectors. The Goliath of Zagg has met its David.


There are significant differences between Moshi’s iVisor products and all other screen protectors available on the market. The patented iVisor:

  • Enables a simple, 100% bubble-free attachment;
  • Is iEasy to wash and re-apply;
  • Provides enhanced scratch protection and smudge resistance; and
  • Is available for iPhones, iPads and many other Android-based smartphones.

Two different versions are available. The iVisor XT stands for “eXtraordinarily Transparent” because of its stealth properties and permits clarity without distortion. The iVisor AG has all the previous properties plus it’s Anti-Glare. Each iVisor includes a front-side screen protector and a microfiber cleaning cloth.

iVisor for iPadHaving used these products, I found them to be the easiest iPad and iPhone accessories, for each iVisor can attach within seconds after removing it from the eco-friendly packaging. The protected screen is as smooth and clear as the original display. A side benefit from purchasing these products is that their packaging is made from recyclable materials and all ink is soy-based (non-toxic). Yet the biggest competitive advantage is that virtually all other screen protectors require laser-like precision to apply the screen cover to a smartphone or tablet screen and frequently capture bubbles, dust or other particles which make any gadget very unsightly and suboptimal. The magic of the Moshi iVisor is an aesthetic design combined with a polymer adhesion that makes it the easiest and most fashionable screen protector on the market today because it can be re-cleaned and re-applied repeatedly without affecting its original look and feel.

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Article Author: Ed Valdez

As a mobile/wireless industry analyst, Ed Valdez leverages his MIT background to provide mobile tech insights and trends. As a technologist and futurist, he focuses on wireless consumer electronics trends and mobile tech culture.

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