Will Ladies Go Gaga for Gadgets?
As Lady Gaga continues to set records for Twitter Followers (over 16 million) and earnings that rank her #1 on the Forbes Celebrity 100, she has also had a keen eye for high-tech gadgets. Her interests have ranged from the Parrot Zikmu wireless stereo to Polaroid’s picture-taking sunglasses, mobile printer and camera/printer which she helped develop. Will other women go Gaga for gadgets during the holiday shopping season? A recent TechBargains shopper survey results in a strong “Yes.”
According to the latest Holiday Survey, over 50% of American women will spend more than half of their shopping budgets on consumer electronics. It is a welcome retailer trend amidst a lingering economic downturn. What will be the biggest winner this season? Although 68% of female shoppers do not own a tablet, 40% are most likely to buy one during this holiday season. Apple’s iPad2 is preferred more than Amazon’s Kindle Fire.
Yung Trang, Editor-in-Chief of TechBargains said, “The survey results show that even in difficult economic times, consumer electronics are virtually downturn-proof,” said. “While there’s a definite shift towards smart and more educated shopping, demand for the latest gadgets remains strong.”
For women shoppers zooming in on the iPad 2, there will also be another $100-$200 of accessories to purchase depending on their choice of:
- Apple’s Smart Cover, iPad Case and/or display shield;
- iPad Dock or Keyboard Dock;
- iPad Camera Connection Kit;
- iPad Dock connector to VGA Adapter (to connect to TVs); and/or
- other Apple or 3rd party accessories.
Finally, any iPad2 buyer will want to choose their favorite applications from the iTunes Store.
Which gadget will you purchase during the holiday season?
(Images Courtesy of Polaroid and Apple)