5 Defining Factors and Tactics of Video SEO - Page 2
Published: November 02, 2010 at 7:40 am
4. Ratings - once again, doubtful but plausible – higher ratings can be more of a defining factor if something is useful or not. More people are likely to vote if they find something really useful, and if something is plain boring, most of them will omit that.
5. Comments – even though comments on YouTube, for example, can be useless and negative, the mere observation of the number of comments could be included in a search engine’s algorithm.
So let’s consider tactics. Two of the most common tactics include video sitemaps and transcriptions. Video sitemap making is far from a new idea, but here’s where it applies – instead of getting links to a video, embed it on a separate page on your site. That way you target the search engine’s attention to where the video is embedded, and not where it is hosted, which is a great opportunity, especially if you add some commentary as plain text below or even a transcription.
A transcription is both useful for you as an SEO and for the users as well. It provides content that can be crawled, and also allows hearing impaired people to read it. International users can check the video at their own pace, check what separate words mean, even translate it. If the quality of the audio is not that good , even the regular user is at an advantage – he can check what word was actually said.
All in all, SEO for video has potential which has so far been almost unexplored, and making it work it to your advantage can have lots of benefits both for you and for users.
And that’s basically what all SEO should be trying to achieve. In my opinion the best thing about this technique is that you do not need to hire an SEO company (or, for our Danish friends, SEO firma) to do everything for you, but instead you can do it in your free time.