Big Data without the Big Wait: An interview with Marius Moscovici, CEO of Metric Insights
Co-authored by Lillian Pierson
"Data plus context equals insight," that’s the mantra of business intelligence (BI) solution, Metric Insights. The company provides a self-service, collaboration-focused business intelligence platform that delivers insight from the combination of source data and user-generated collaborative data context. I met with Marius Moscovici, Founder and CEO of Metric Insights, at the second annual NoSQL Now! Conference and Expo hosted by DataVersiity.
Metric Insights addresses the recurring complaints business intelligence (BI) users frequently have about data solutions: limited adoption, limited and accessibility, and long wait times. The company's solution differentiates itself from other providers by boasting a combination of advanced data features to each, including:
- Context-based reporting — external event data and annotations
- Collaboration between users
- Ease of use for greater user adoption
- Multiple data sources — from Excel spreadsheets to Big Data
- Quick deployment
CONTEXT-BASED REPORTING: "There's a big spike in sales. Let's see what happened here.”
In his article, “The Pathetic State of Dashboards,” Mark Smith of Ventana Research stresses the importance for BI solution providers to find a way to prioritize data and make reading it more like reading a newspaper. “With headlines and stories that people can read to make decisions or take action,” Smith describes.
Traditional BI solutions don't provide the context around data. This is Metric Insights' strong suit. Suppose, for example, your company did a system upgrade, or suffered system failure. Measurement of around these external events provides greater insight into what's happening with your company.
Without context, "52," for example, is just a number. But what number is it? Because the enterprise organization behaves much like its own ecosystem, everything is related to or impacts everything else. In this environment, context means relationships and correlations that provide deeper meaning to just mere numbers. With elements like cause-and-effect, hierarchies and feedback loops paired with an overlay of external events, that "52" can be reflective of a whole series of events. Knowing this, the data-based decisions you make with Metric Insights are better informed ones.
COLLABORATION: No more lost email threads.
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