Can Google TV Win Where Apple and Microsoft Haven't?

Author: Leslie Grandy
Published: May 25, 2010 at 8:12 am


It’s still too early to call whether Google TV will become a meaningful player in living room, but there are a number of factors that could tip the battle for your digital home in their favor.

“Spectacular technology is of limited value if it can't be harnessed practically, which comes down to ease of use,” notes Scott McGregor, President and CEO of Broadcom Corporation, in his recent Huffington Post commentary. Sony

  1. Leveraging Linux - Many home electronics already run embedded Linux, and Linux is at the core of Android. Manufacturers know how to integrate Linux, so commercializing Google’s platform should not require dramatically new skills. Additionally, these same hardware companies are also delivering Android mobile devices today.
  2. An Appetite For Apps - With Google’s growing Android application marketplace, hardware OEMs who produce home, portable and mobile electronics - like Samsung, LG and Sony – will immediately have access to a worldwide developer community that can help them provide innovative “over-the-top” services across three screens. The more places the Android Market appears, the more appealing it will be to developers as a channel to reach consumers.
  3. The Web Won - Google’s dominance of web search over Yahoo, Apple and Microsoft, coupled with its support for popular web technologies should predict Google TV will embrace a familiar PC-like web experience, making it easier for users to engage in their favorite web behaviors while looking at their TV. "One big difference is that Google TV doesn't cripple the web,” said Mark Hall, CEO of VodPod and online social video site. “It embraces it with full support for HTML standards and Flash integration via Chrome. That will make it easier for developers to play with their platform and build things for it. No one wants to build an app for a crippled platform, particularly one with just a few users."

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Article Author: Leslie Grandy

Leslie Grandy is the VP of Product & Design at Gerson Lehrman Group. Grandy, who was named one of the 15 most influential women in social media by Technorati in the 2010 State of the Blogosphere report, served recently as Chief Marketing Officer for R2integrated. …

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