Google Analytics Now With Two Brand New Features!
On October 19th, Google announced two new reports for Google Analytics yesterday! There brand new visualization reports are Visitors Flow Report and Goal Flow Report.
A good improvement indeed! Flow Visualization reports enables business owners to “see” how the website visitors navigate through their website. This will definitely give website owners an insight into what exactly the website visitors are looking for and what are the most popular pages of their websites.
Traditionally, there have been path analysis tools available, but they did not provide enough insights making the segmentation analysis a strenuous task! This new visualization reports will help you quickly analyze how visitors move around your website and internal links and help you segment and analyze the trends to be able to effectively convert traffic.
As per reports, Google shall roll out this update to most of the accounts by this week. There shall be more such reports, meanwhile, let’s check these out:
Visitors Flow Report:
Enables website owners to see the visitor’s journey on the webpage. You can also see where exactly they left your page. This is a new tab on the left hand navigation panel.
This visualization is interactive too! You can get information about specific connections by interacting with the graph. You can further explore the incoming traffic from Google searches from the node. Website owners can further analyze by traversing forward and backwards!
Goal Flow Report:
Goal Steps are defines by the site owner. These are the pages of interest that owners would like visitors to visit. Presently Goals are defined in terms of URLs of pages only. At a later date Google might add certain other types too. Goal flow Report specifies in a graphical way the path traversed by a website visitor through your goal steps and where exactly they dropped off.
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