Google Analytics Premium: The latest from Google!
On September 29th , Google launched the paid version of Google Analytics called "Google Analytics Premium".
The aim is enhancing enterprise user experience. We have tested it and as far as we know there have been no changes in the features in compare to the standard version.
What is the purpose of the new version? One might ask. Well this premium version aims at addressing the high demand for:
- Processing power
- Advanced reporting capabilities
- Dedicated support for large enterprises
- Dedicated support for those who own a large number of websites with heavy traffic daily.
With the premium version however, there are guarantees in terms of quality of service. This is the added bonus and the key element of this new version of Google Analytics. It has the ability to process 1 billion hits per month, and guarantees a 99.9 % SLA (service level agreement) on:
- data collection
- data processing
- reporting
This new version, of course, has effects on user using the standard version! Once again, Google demonstrates that they are all about building relationships and engaging their audience.
Google Analytics is a key element for a successful Search Engine Optimization strategy as it provides detailed statistics on the origin, typology and geo-localization of your traffic.
If you haven’t integrated this tool in your online strategy, it is high time you did.
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