Google Says No More Tricks
Ever hit one of those sites? You know the ones. You get there after searching for something you really need. Then you hit the site and it looks like a three-year-old got a hold of his father's computer?
Or better yet - you're one of the good ones. You update your content on your site regularly. You follow all the white-hat SEO methods. You work hard, but inevitably, you just can't get past those crappy little "content keyword" sites with little to no useful purpose other than to receive massive amounts of traffic, hoping some poor shlub is going to click an ad?
Well, if you optimize for Google, you're in luck. Google has updated their search algorithm to combat these little garbage sites. According to Amit Singhal, Google Fellow, and Matt Cutts, Principal Engineer, via a posting on the Official Google Blog, Google's search results are going to be delivering better quality results, specifically weeding out the riff-raff.
According to the blog:
"Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."
Google admits some sites will go up, while others go down, but (Google) insists their new algorithm takes into account 84% of Google Chrome users' blacklist recommendations and applauds its users, saying it's strong independent confirmation of their nearly year-long development of the algorithmic change that took place on February 23, 2011.
Google states the change has only been made in the United States, at this time, but expects the roll-out to continue elsewhere over time, stopping short of saying specifically where the next phase will begin.
The bottom line is: If this new ranking system works, we may see better results and maybe, just maybe, some of the junk will go away!